Crewe Alexandra FC stars promote recycling in council campaign
First-team players from Crewe Alexandra FC have teamed up with Cheshire East Council to champion better recycling habits as part of the ‘Be the BIG Difference’ campaign. The players filmed fun, football-themed videos at Crewe’s training grounds to encourage residents to recycle correctly. Next fixture: vs Newport County (away, 2027-02-27) (22nd in the table).
What’s the campaign about?
The ‘Be the BIG Difference’ campaign aims to boost recycling rates by teaching residents how to sort waste properly. Crewe’s players, along with Macclesfield FC’s youth academy, created short videos mixing football skills with recycling tips, such as rinsing items and avoiding bin contamination.
Why does it matter for Crewe?
Crewe Alexandra’s involvement highlights the club’s commitment to community engagement. Head of Commercial James Beckett said, “We’re proud to support this campaign and use our players’ influence to promote positive habits.” The initiative aligns with the club’s broader efforts to foster a cleaner, greener Cheshire East.
What’s next for the campaign?
The videos will be released on Cheshire East Council’s social media over the coming weeks. The campaign also prepares residents for upcoming changes, including weekly food waste collections and three-weekly black bin collections this autumn.
